Many fitness experts would say that building a strong core is the first step in making maximal gains in strength. Many business experts might say the same --- that establishing a strong core mission is essential in setting up a company for growth.
In business, while you may be 100% sure of your mission out of the gates, it may take a little time for it to coalesce. The first year of a new business may provide new insight as you hone your model and understand the marketplace. In the first year of Wanderlust, we produced a large-scale festival that contained a big line-up of expensive musical artists and highly recognized wellness leaders and yoga teachers. After limping through our first event, we realized that the resonant part of our event was the yoga scene and all of its lifestyle components. The music was the desert to the meal. This was a great revelation for us and it also aligned with our own values personally.